Photography by Mark Squires
Styling by Nicolas Bijan
Wardrobe by House of Bijan
Shot on location at House of Bijan Beverly Hills Boutique
With the rise of social media, it appears as if a variety of the pomp and circumstance that goes hand in hand with the game of boxing is at an all-time excessive. Whether it’s the inflated ego of a boxer-turned-showman or his followers creating pointless hoopla, it may be exhausting to discern the expertise from the discuss. That is, except you’re Gennady Gennadyevich Golovkin. GGG, as he’s higher identified by his worldwide fan base, is among the most feared and revered boxers of all time. It could also be due to his undefeated boxing report. Perhaps it’s due to his practically 90 p.c knockout fee. Or possibly, and most significantly, it’s as a result of it’s at all times the quiet ones it’s best to be careful for. Whatever it might be, Golovkin’s statistics communicate for themselves, so he doesn’t need to. Haute Livinghad the pleasure of sitting down to speak to “Triple G” prematurely of his extremely anticipated, upcoming battle, in what ought to have been a rematch between himself and Canelo Álvarez.
As he sits down and units up on the Bijan Beverly Hills boutique, GGG is carrying the designer’s (and one in every of his shut good friend’s) items, together with a Bijan yellow, single-breasted linen and silk sports activities jacket. In truth, as one of many best-dressed boxers in historical past, he solely wears Bijan and sports activities the brand on his boxing shorts within the ring. “It is such an enormous model that I consider in,” begins Golovkin. “My model, GGG, is like his—first at school and first in high quality.”
Bijan and GGG garnered a particular friendship after assembly some years in the past at a charity occasion for Muhammad Ali. It is obvious that they’ve a mutual respect for each other. “We truly don’t gown any celebrities or athletes,” says Nicolas Bijan, who was additionally onsite. “We gown him as a result of he’s a gentleman, he’s humble, he’s very gifted and, after all, he’s a real champion. It is such an honor for us.”
“Humble” is a phrase that comes up typically when individuals, each shut buddies/household and followers alike, are requested to explain GGG. Though thought to be some of the harmful males on this planet, he’s, in some way, additionally some of the unpretentious and down-to-earth. It is a refreshing high quality usually, however particularly on this planet of boxing. “I’m an expert athlete. Not a showman or a clown,” he states, with authority. “First of all, for me, this can be a sport. Then second, it’s a enterprise. I just like the old-school mentality.”
As he shifts on the couch to cross his leg, GGG unintentionally flashes a part of his placing timepiece: a Hublot King Power UNICO Special Edition Gennady Golovkin—the first-edition watch he launched with the Swiss-based luxurious model, restricted to solely 25 items. Needless to say, it bought out in a short time, as did the second version: the Classic Fusion Special Edition ‘GGG.’ His third collaboration with Hublot is ready to launch in early May, simply earlier than his upcoming battle evening. Golovkin grew to become an envoy to Hublot over a yr in the past and when initially requested about becoming a member of the model’s workforce, GGG was once more, humbled. “I’m very grateful for Hublot and its individuals. They requested me solely as soon as and I mentioned, ‘Of course. Wow.’ It’s very particular for me and it’s a tremendous model to symbolize.” Hublot CEO Ricardo Guadalupe echoes that sentiment as nicely. When he first introduced the partnership, Guadalupe known as GGG “A exceptional champion.” The partnership is one which made sense, on condition that each Hublot and Golovkin are champions of their respective fields.
And it isn’t with out an intense quantity of exhausting work, dedication and sacrifice that led GGG to turn into a world champion, which is why he’s, understandably, pissed off that his rematch with Mexican famous person Canelo Álvarez has been rescheduled to an unknown date. Most lately, Álvarez examined optimistic for a performance-enhancing drug known as clenbuterol. Though Álvarez’s promotion firm, Golden Boy Promotions, claims contaminated meat was the wrongdoer, GGG thinks in any other case. “I simply can’t consider it,” he says, whereas displaying us a little bit of his aggressive nature. “Everyone on our facet was so upset. I practice so exhausting and I’m so pissed off. For me, Canelo is a pretend and I take this extra severely.”
Golovkin and Álvarez first confronted off in September of final yr, the place each events left upset with the ultimate rating: a draw. Equally upset had been the GGG followers, whose “Tri-ple G! Tri-ple G!” chants drowned out your entire crowd, which we, at Haute Living, had been lucky sufficient to witness onsite on the T-Mobile Arena in Las Vegas. “The first battle was very fascinating for me,” says GGG. “I do know who Canelo is and his type. He is a famous person from Mexico. But I’m the champion and he’s the No. 2. I simply wish to beat him as soon as and for all. I do know that I’m higher, and I simply wish to present it to the individuals, with out query.”
His profitable mentality companions nicely together with his robust morals and values. One may say he actually places within the work to “battle for it,” which occurs to be the slogan of Chivas Regal. Last yr, the luxurious whiskey model joined forces with GGG when it launched The Chivas Fight Club, “aiming to encourage a brand new era whereas making a optimistic impression on the lives of others,” in keeping with the model. Golovkin stresses a couple of instances how necessary it’s for him to “win the precise manner,” which continues to return with a variety of self-discipline and a variety of sacrifice.
The GGG/Canelo rematch scheduled for the fifth of May would have been the largest of his profession. Though rescheduled, Golovkin remains to be able to go, as Canelo’s fill-in, Vanes Martirosyan, had stepped as much as the plate. “I really feel very comfy and I’m very assured. I really feel that I’m No. 1, and I’m at all times prepared for anyone at any time,” notes Golovkin. And why wouldn’t he be? It is his extraordinary work ethic, coupled together with his sure-footed tenacity and naturally, his undefeated boxing report that may definitely earn him a spot on the listing of all-time greats, alongside legends like Sugar Ray Robinson and Muhammad Ali, each of whom he idolized as a younger boxer, amongst others. When requested what he hopes to go away behind as a legacy, GGG, with out hesitation, solutions in simply as matter-of-fact of a style as his indeniable report: “I’m a real champion and that’s why they’ll bear in mind me.”